🔗 Share this article

Users will soon have a updated setting that enables them to cut down on the amount of AI-created videos appearing in their streams. This move comes as the platform announced that it currently hosts over 1 thousand million AI-generated clips.

Pilot Phase and Launch

This change is being tested over the next few weeks before a global launch. This advancement coincides with a surge in AI content, driven by emerging content generation software.

AI Content on Other Platforms

Recent reports that approximately one in 10 of the quickest rising video streams on a competing service only show clips produced artificially. A considerable share of this output is deemed “AI slop”, a term for poor-quality, factory-style content that is frequently illogical or surreal.

“We know from our community that many people enjoy content produced via AI tools, from digital art to informative clips, and we intend to provide users the power to adjust the amount of that, according to their own choices,” said a platform representative.

AI on the Platform

The service disclosed that there are currently 1.3bn videos on its service identified as AI-generated. Collectively, in excess of 100 million media items are submitted to the service every day, making clips made by AI a limited part of its overall inventory.

How to Adjust Settings

Viewers will be capable of reduce or increase the volume of AI-generated videos they view by accessing the topic control setting in the app and selecting “AI-generated content”. Further subjects that are already be modified under the setting include politics, fashion, cosmetics, and choreography.

Content Labeling and Policies

TikTok’s policies oblige content makers to tag convincing artificially created content, and it forbids harmful fake videos of public figures or critical incidents. Any authentic-looking artificial content that is not labeled can be removed under its terms of service.

Additionally, the service will from now on add an AI-generated tag to content produced via its proprietary AI systems, or flagged by an cross-platform project for recognizing AI-generated material. This step is intended to stop users from trying to bypass the labeling process.

Educational Initiatives

The company is also introducing a two million dollar awareness program for experts and organizations to create educational content about ethical AI use. This project will assist educational bodies specializing in educating computer science.

Content Safety Approach

The platform has supported its content review process, following discussion over intentions to cut jobs for a large number of review team members in the United Kingdom. TikTok is expected to eliminate a significant number of roles in its content moderation department in the UK capital, with labor groups and digital protection specialists expressing worry that people are being substituted by AI moderation.

A senior executive stated that staff-based oversight would still have a role, but AI can protect employees by removing the most distressing content before it gets reviewed by humans. The company stated a notable drop in shocking and graphic content reviewed by content reviewers over the previous year due to intervention by its automated systems.

“We think that it’s essential to integrate humans and technology to ensure user safety,” the executive stated. “We’ll have people as involved in the system, but we further consider it’s extremely critical to limit contact with harmful content as quickly as possible, which is where a significant AI assistance is making a difference operate efficiently.”